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5 Traits of Top Social Media Influencers

5 Traits of Top Social Media Influencers

Unlike before, when social media marketing success meant the number of ‘followers’ or ‘fans’ amassed, today’s marketers know that influencers are imperative to a brand’s success online. A smart marketer who knows the power of influencer marketing is investing considerable time in finding brand advocates such as ourselves, engaging with them, and establishing a strong brand influencer relationship.

Why are online influencers so important to a brand?


Consumers, who heavily rely on word-of-mouth recommendations, do not always believe everything a brand says; the influencers have an important role to play in such cases. To have better chances at success, influencers promote online campaigns and marketing messages.

Features To Look For In Social Media Influencers

The business model for business requirements:

A reputed and good Social Media influencer is likely to develop a unique business model for meeting business requirements of their clients. They are to be in a position to capture the business plan and to integrate the plan into the model. Different agencies would try to apply uniform template business plan for all the clients.

Capacity for interaction and communication:

The reputed social media influencer would have the capability to enhance communication to the target market. Moreover, the agency is to know how the target market is to be related using their type of language and to provide contents, which are suitable for potential customers of the business.

Effective marketing techniques and strategies:

The other important feature of any reputed social media influencer is their capability to implement effective marketing techniques and strategies. The professionals need to create a proper business plan and to draft effective and efficient marketing techniques and strategies which are anchored towards the business objectives and goals. The agency is to maximize the software and tools suitable for meeting business needs.

The Following vs. Followers Ratio:

This is one of the most basic ways of determining if an individual is a true influencer. It is not uncommon to find people following or friending someone only because they were followed in the first place. Sample Twitter Conversation. The true influencer is followed by at least twice the number of people he follows, and in some cases, a lot more than that.

The Question of Credibility:

Before going to the next step of engaging with the influencers, online marketers need to first establish the credibility of these people who will go on to become the voice of the brand. It is important that your potential influencers post frequently and are reasonably active on social media. The content posted by these brand advocates, no matter how compelling, will have little impact if the messages are few and far in between.

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Are You A Lighthouse Or A Tugboat?

When I first felt the call on my heart to help those around me find their way to peace and joy, I struggled…a lot.

I was physically and emotionally drained all the time and I couldn’t figure out why…

My thoughts were filled with desires to stop doing what I was doing, stop sowing into people, stop investing my time and emotional energy in people who were so empty and dead on the inside.

I spent all day pouring myself into so many people around me who said they wanted to change and said they wanted the knowledge they needed to transform their lives, yet at the end of the day – they were not ready for or committed to change.

There is a very powerful decision you have to make when creating your ideal life – the divinely guided life that God wants for you.

It’s the decision that you will change because you realize that your decisions have gotten you where you are and obviously that isn’t where you want to be so what has to happen?  Change.

So here I was feeling sorry for myself, thinking about leaving the ministry before I ever really even got started and then I went to church one day and heard a sermon that would change the way I’d think about how I interacted with people for the rest of my life.

The sermon was on fertile ground and the preacher spoke about sowing into fertile ground, referencing the parable in Matthew 13 and then it all clicked for me!

I’d been expending all my energy on infertile ground!  No wonder I was tired!

I was life coaching at the time and I had another coach refer to it as being a lighthouse instead of a tugboat.  You can’t push people in the way they need to go – they have to be freely willing to go in that direction themselves or nothing that you say or do is going to do any good.  So instead of trying to force them in a different direction, be the lighthouse for those who are actively seeking the light.  They will understand what you have to say on a deeper level.

I immediately changed what it was that I was doing and my life changed.  My feeling of constant emotional exhaustion left and God was able to lead me to those people who I could really help – the ones who were ready for change.

So, if you’re struggling with the same thing today – ask yourself what kind of ground are you sowing into?  Are you investing in people with fertile hearts so that your seed may grow or are you throwing your seeds out amongst the rocks?

Make your message count because it’s worth hearing!

All my love,

-B

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Overcoming Fear

 

Fear – The four letter word that will define the outcome of your life.

You have the option to allow fear to dictate your life and your accomplishments and those of your future family are you have the choice to come against fear and realize it for what it is. You see, some people think they are fearless yet they fail to realize that oftentimes our logic & rationalization is merely our fear.

Even though we give it a different name, it is still fear all the same.

In this life, you’ll have lots of ideas, dreams and thoughts.  If you’re like the vast majority of people – you’ll spend your life talking yourself out of dreams.   

Your hopes, your dreams, and ultimately your destiny – all require you to step out in faith and against fear.

Fear is not of God.

Not the kind of fear that holds us back. That kind of fear that comes against us in the dead of night telling us things like –

You’ll surely fail so what is the point in trying?

People will judge you, mock you and ridicule you so why put yourself out there?  

These are all lies told by an unseen enemy to keep you from your God given destiny.  On the other side of fear is where your dreams & destiny are waiting for you.

You are more powerful than you realize.  

You are smarter than you think.

You can achieve far more than you can imagine.

It’s all waiting for you on the other side of fear. 

Fear will never leave you. You have to become stronger than your fear.  Comfortable with your fear. 

Understand it for what it is then follow your dreams anyway.

Don’t be afraid to love, afraid to laugh, afraid to take a chance, afraid to experience life.

Follow your heart past your fear because I have a secret to tell you my friend – your life is waiting for you on the other side. 

All my love,

– B

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4 Steps To Keep Your Divine Connection

Step 1 – Give God the first thought of every day.

The first thoughts of the day are the thoughts that will define how your day goes the majority of the time so if you make a valiant effort to praise God immediately upon waking it will help to give you a grateful heart for the rest of your day. Ultimately what we’re all here  for is to be in a position to show God’s love with a grateful heart to those around you, right?

So if you want to spread God’s love and keep your connection keep your first thought of everyday guarded.

Step 2 – Control your influences.

It’s really easy in this world that we live in to feel disconnected from God. Our culture today does not readily provide what Christians need to be surrounded with such as uplifting books, music and TV. If you do not seek these things out you’ll be hard pressed to stumble upon them. What you read, what you listen to and what you are surrounded by is crucial to your divine connection. If all you listen to is angry or sad music & all you read are romance novels and things of this world – don’t expect it to be easy to keep your connection.

Instead, intentionally seek God and things of His nature.

Step 3 – Seek God before anything else.

Going to church on Sunday and hearing a good message is not enough to keep you filled with the spirit all the time…

Church is great – very needed and a equality minister can provide so much valuable information and assistance.  Yet, you have to develop your own personal relationship with God. In order to do that, you have to seek God everyday intentionally. That means reading His word, spending time in prayer, listening to the right things, watching the right movies, being around the right people and controlling those influences to make sure that the influences you are around are the ones that He desires for you.

God will bless you with so much more than you could ever realize – all you have to do is seek Him.

Step 4 – Control your emotions.

I could write a whole book just on this topic…

So many times in this world we allow our emotions to rule us. Yet, what God desires for us is something totally different. The Bible calls for us to act a certain way.  First and foremost – we are called to love. If we allow our emotions to rule our lives we cannot love others in the way that God really wants us to love. Emotions such as anger, hate, jealousy, vengeance, bitterness, doubt and fear will keep you from your divine path and your divine connection.

Learning to master your emotions is learning to master yourself and it is imperative on your divine journey.

You will never become the person that God wants you to be until you learn how to master your emotions so when you feel your emotions begin to overtake you – stand firm and remember that God has called you to love others that means that you immediately forgive them for any wrong that they have done.

XO

-Bridget

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3 Simple Ways To Love Your Body

We all know what life is like, right?

 

The hustle and bustle.  Running here, running there, running everywhere…

 

That’s no way to live your life. I mean who really wants to live their life rushing around all the time?

 

In the process of stepping into your divine life (you know, the life you should be living) you have to learn how to take care of you. This article will share with you three simple tips that you can apply every day to start loving on yourself a little more each day.

 

Sleep

 

That’s right, momma – it’s time to go to bed earlier & get up earlier.

 

I know this may not be easy at first but trust meit will be worth it.

 

The more rest you get – the better you function, right?  Imagine more quality sleep along with having enough time to gather your thoughts in the morning before starting your hectic day.  How would that change how you function & react to situations throughout the day?

 

Trust me on this one – this will have a bigger effect in your life then you realize.

 

So many times, as women we tend to put everyone else first. The problem is that when you do not take care of you, you cannot take care of anyone else. If you are not properly rested it’s difficult to deal with the simple things that we have to deal with everyday.

 

So get started today by getting at least 30 minutes more sleep than you’re used to & getting up 30 minutes earlier to have time just for you in the morning.  Also, shy away from electronics starting a minimum of one hour before bed to improve your quality of sleep.  No more scrolling yourself to sleep on Facebook.  😉

 

Water

 

Yes, ma’am!  I totally went there.

 

Did you know that the vast majority of the population exists in a state of dehydration?

 

In fact, according to enviroalternatives.com, 75% of Americans are chronically dehydrated.

 

Why??  We’ve got water readily available, right?

 

Yes, but what most people don’t realize is that all the tea, soft drinks & other flavored beverages which we drink that contain caffeine actually pull water from our system.  You see, caffeine acts as a natural diuretic sucking the water that we need so much to function properly.

 

Also, even mild dehydration will slow down your metabolism by up to 3%.  Who needs that?!  I work hard to keep my metabolism at an aging, overweight turtle pace – I definitely don’t need any help slowing that down!

 

Anyways, the point is that not having enough water will lead to all kinds of negatives like slow metabolism, short-term memory problems, difficulty focusing, fatigue & much more so do yourself a favor and get the right amount of water for you!

 

Ditch Your To Do List

 

Did your heart just skip a beat?  The color drained from your face?

 

I know how you feel, friend!  Yet, let me tell you when I ditched my to do list in favor of a priority list – the overwhelm that I used to live with every day seemed to just melt away.

 

Have you ever written all five hundred things that you need to get done down on your to do list thinking that it would make you feel better only to look at the completed list in horror, completely overwhelmed with the amount of stuff you have to do?  Next, as you’re consumed & stressed by all the important things you must get done, you find it difficult to relax & focus on spending quality time with friends & family because all you can think about is the next thing on your to-do list.

 

Has this ever happened to you or was it just me?

 

My to do list used to dictate my life!  I was always running here & there, getting a million things done even though they weren’t necessarily in order of importance.  Not anymore, sister!  Now, I allow myself to have 2-3 priority tasks each day and I only focus on getting those done and let everything else fall into place.

 

I spent years thinking if I didn’t do something, it wouldn’t get done.  I was just defeating myself.  You can’t be master of the universe and if you spend your life trying, you’ll stress yourself into a heart attack long before it’s your time!

If you liked this article, stay connected with me by subscribing to my e-mail list here where I share my best tips on creating your best, God-filled life!

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Why God Is Greater Than Science

     I grew up in a Christian home so I’ve been a Christian & known of God for as long as I can remember. For a long time, however, I believed in God more because I was afraid of going to Hell than really wanting a relationship with Him and accepting Him as true & real.

Even though throughout my life, I’ve been shown that God was real time & time again, I allowed my doubts to creep in and most of the time could’ve talked myself out of His existence.my God is greater

For example, when I was 18 years old I was told I’d never be able to have children. This is something I had accepted so you can imagine my surprise when at 23 I found out I was pregnant…

At 20 weeks, I was hospitalized and told my son wouldn’t survive. The doctors would come into my room and tell me of all the complications my son would have, asking me again and again if I wanted them to resuscitate my son or just let him die in peace. Time and time again, I told them they didn’t have to worry about it – my son wouldn’t be coming anytime soon.

How was I so sure? Because I’d received a message from God.

I know what you’re thinking… Crazy, right?

I used to think the same thing, too. So what the doctors didn’t know was that about a week before the doctors appointment that led me to the hospital, I was on my back porch contemplating how to remove myself from this world. I’d suffered with depression on and off my entire life and the internal dialogue that being pregnant by a man I didn’t love & having a child at that particular time in my life brought on had led me to a darker place than I’d ever been before.

Then, I heard God’s voice as if He was standing right next to me. He said to me,

“Have peace. It will get worse before it get’s better but do not fear. I will be with you every step of the way.”

In that moment, a calmness and peace settled over me that lasted for weeks. It’s difficult to describe the peace that surpasses understanding. It’s beyond anything of this world. So as I sat in that hospital room listening to the doctors tell me my son’s fate, I told them about my message from God.

Of course, they looked at me in disbelief and I can understand that because I was, at that time, a practicing nurse. I know what’s it like to believe in science and believe in God. There’s an internal struggle & dialogue about which to believe with so few realizing that they can believe in both.

Anyway, I continued to tell them my story & they continued to tell me their numbers and what they believed would happen until one day I simply said – “I understand your belief but you need to understand this – My God IS Greater Than Your Science.”

Of course, this was well proved when I delivered a perfectly healthy, 5 lb 12 oz baby boy over 14 weeks after I went into “active labor.”

Our God is real & He will always be bigger than what we can imagine.

All my love,

Bridget

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Why I Wouldn’t Change A Thing

Why I Wouldn’t Change A Thing…

 

Sometimes life throws you a curveball.

Maybe it’ll hit you out of the blue.  Maybe you’ll see it coming.  But there is one thing I can promise you – sooner or later, it will hit you.

My first curveball happened when I was 12 years old.  Late one night on the outskirts of a small, country town, my view of the world changed when someone, whom I trusted, took something from me that I could never get back, setting off a chain reaction in my life which affected every decision that I made for the next 14 years.

The thing about trauma that many people don’t understand is that you can hide what happened away in the darkest corners of your mind but – it’s still there.  You can try to forget but even when you’re not thinking about it, the memory is rooted in affecting your thoughts and subsequently – your actions.  

Flash forward 14 years from that night, I pretty well had my life together and if you had asked me – I’d have told you I was over what happened, that I was fine.  I owned my home, had a good job yet while I could get everything else together, I couldn’t seem to make my love life work – at all.  

My love life consisted of a long string of bad decisions.  Men who took me for granted, abused me, belittled me and used me for whatever they could.  What did I do?  I put up with it.  Why?  Somewhere deep inside I felt like I deserved it.

This cycle continued for years until finally, I swore off men and decided to be single forever because even though I wasn’t convinced that I deserved better, I knew one thing for sure – my son did.

Then one day, something in me snapped.  Call it Divine Intervention or not, but I finally realized that while I had been telling myself there were “no good men left,” that wasn’t the problem at all.

The problem was – I WASN’T ATTRACTING THEM.  The problem was me…new post

Even though I still wasn’t interested in a relationship, I knew that if I didn’t fix what was wrong in me, I would never be able to live the life God was calling me to live or teach my son what a healthy relationship looked like.  In deciding to work on me, God brought me to that dark place where I’d hidden my secret.  

The thing about secrets is that out of sight is definitely not out of mind.  

When you hide secrets away – you give them free, unsupervised access to your mind.  Imagine you left a poison ivy vine growing out of control around your home for years.  What kind of damage could that vine do in that amount of time?  How many people would it infect?

I didn’t talk to anyone about my rape for 14 years so this secret had a long time to get deep holds on me and while I won’t tell you it was easy to face because it wasn’t, I will tell you – it was worth it.  Every panic attack, flash back, nightmare and sleepless night brought me closer to the amazing life that I have now.  

In facing, embracing and overcoming what happened, I learn the most valuable lessons I’ve learned in life.  I learned how to forgive the unforgivable.  I learned how to forgive myself.  I learned how to truly love myself and others as Christ loves me.  I learned what true peace feels life.  All the struggle was worth it.

What really matters when events happen in life is not what happened as much as how you respond to what happened.   I know that all situations are different and the point of this article is not to belittle any person’s experience but more so to remind you of three absolute truths:

First, you are stronger than you realize.

Second, God wants more for you then you want for yourself.  He doesn’t want you to struggle.  He wants you to live an amazing life.

Third, until you embrace and overcome your past, you allow your past to define your thoughts, actions, and beliefs.

My experience defined me for years but being able to overcome it taught me how strong I truly am, how to align myself closely with the Divine Power that created us and gave me the faith I needed to never forget that we are all destined for more than a life of struggle – all we have to do is seek it.  God doesn’t call you to struggle – He loves you more than you love yourself.

Bottom line?  We are all on a life journey & I would not change one single thing about mine.

All my love,

Bridget

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The Honest Truth About Your Purpose In Life

The Honest Truth About Your Purpose In Life

 

Do you know why you are on this Earth?

Have you spent a lot of time trying to find your calling in life?

Maybe you’re at a point where you think God might have forgotten you?

I can tell you with utmost certainty, you have a purpose and God has not forgotten you.

I, like most people, wandered through life for years seeking my purpose in life and I learned something really cool along the way.

Life is less about a singular purpose or calling and it’s more about living on purpose.

Many people believe that everyone has one big calling yet, that’s simply not the way God works. Throughout your walk with God in this life, you’re going to have a million purposes and a million ways to do His work. When you make the decision to live on purpose for His purpose, He is going to call you to do many different things for Him.

I repeat – Throughout your walk with God in this life, you’re going to have a million purposes and a million ways to do His work. When you make the dbeautifulecision to live on purpose for His purpose, He is going to call you to do many different things for Him.

Whether that is changing lives by becoming a minister, coaching a t-ball team, taking the time to listen to someone who needs to talk, helping someone give themselves a second chance and everything in between, God will use you in any way you will allow Him to. 

As long as your heart is filled with the Spirit, you will go out into the world and do His works.

So if you’ve yet to figure out your “big” purpose in life, rest assured that it’s okay – it’s because you don’t have one singular purpose so stop looking for what you’ll never find and make the decision to live for His purpose every day of your life.

Once you make this decision, your many purposes will start to show themselves.

All my love,

Signature Logo 4b

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Why It’s Okay To Wait Until 30 (and after) To Get Married

Why I’m Glad I Waited Until 30 To Marry

 

I know what you’re thinking…

Getting married shouldn’t be about age – it should be about the person that you love and you’re absolutely right.

This post isn’t to try to argue that point at all.  In fact, this post is actually to re-enforce that same point and that sometimes you might have to wait for the right person.  It’s okay to wait. 

During my twenties, I sat by and watched a lot of my friends marry and have children while I waited and waited and waited… for the right person to come along.

It wasn’t that I didn’t want to get married. Considering the fact that I was engaged five times before I actually made it to the alter it was obviously on my mind. Yet, each time for whatever reason – I backed out. Whether it be for what people consider legitimate reasons (and there were a lot of legitimate reasons) or not – there was always something that kept me from saying, “Yes, I’m completely okay with being with this person for the rest of my life and I believe we will have a happy life together.”

The thing about me that was different from a lot of other people is I grew up in a single family home. My parents stayed together. They may not have always been happy about it, but they stuck it out and worked with each other setting an amazing example for myself and my sister.

I knew as an adult that I was only getting married one time so I’d better make sure I was making the right decision. Not to say there weren’t times when I was lonely and wanted to cave in but I held strong until eventually I kind of just gave up on the idea that anyone was out there for me and became okay with being alone.talk with love

No, really, I was completely okay with being by myself. Not that kind of okay where you’re crying into your bucket of ice cream alone on the couch on Saturday night watching I Love Lucy reruns still convincing yourself that you’re okay. I was really okay with it.

In fact, I was more than okay with it – I was excited. You see, I was really focusing on me which was GREAT since every time I was in a relationship it seemed like I put everything I had into the other person and didn’t take care of me. I dealt with some issues I had, was working out, eating right, focusing on raising a good man along with dealing with life as a single mom and reaffirming my relationship with the Lord.

And then one day, it was as if lightning struck. My husband asked me out on a date, we got together that night and haven’t gone a day without seeing each other since then. I really wish that I could describe to you the kind of relationship we have, but it’s difficult to put into words. He’s my best friend, my coach, my cheerleader, my therapist, my partner – my everything. He makes me better than I am and every day that I have with him, I wonder how I spent my life without him.

The moral of the story my friend is that without taking the time to figure out who I didn’t want, I wouldn’t have been able to figure out who I did want. Take the time to learn to have peace within yourself and love for yourself before you make the leap into marriage. When I did the same thing and then let go and let God do his work – he sent my Mr. Right right to me. I can say with certainty – He’ll do the same for you.

All my love,

– B

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Understanding Fear While Still Trusting God

photo-1430132594682-16e1185b17c5Understanding Fear

Trusting God

Has called God you to come forth and do something you believe you can’t do right now?  Chances are high whatever it is that God calls you to is going to be bigger than you can imagine. And that’s okay. We serve an awesome God who will call us out to do much more than we feel capable of doing.

It’s very likely that God has more faith in you than you have in yourself.  Why does He have more faith in you than you have in yourself?

The truth is that God remembers two things that we often forget:

1. You are created in His image to do amazing works in His name.

2. He will bless you with whatever you need to accomplish what He wants you to accomplish.

It’s up to you to not let fear get in the way of what He has called you to do.

The enemy likes to us fear to control us. Have you ever wanted to do something amazing but then thought – what if I fail?

That’s exactly what the enemy wants you to do – believe that there is a possibility that you might fail but the truth is that as long as you keep your focus on God – you will not fail.

Your mission may be changed but as long as you trust in the Lord – you will not fail.

The enemy wants to keep you asking those questions and doubting yourself to distract you from doing what God has called you to do. Don’t let yourself be distracted. Don’t let fear and doubt scare you away from the plans He has for you.

The will of God will not take you where the grace of God cannot protect you.

Wishing you much peace, love, and success,

Bridget

XOXOXO

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